Essentials to Having a Mobile-Friendly Landing Page.
Research shows that a high percentage of web traffic comes from mobile devices. You, therefore, need to confirm that your page is mobile-friendly. Most preferably, you need to focus on your landing page as it the first page that your visitors see. You do not have to worry if you have no idea about having a mobile-friendly landing page. Here, you will get to learn more about the steps needed in optimizing landing pages. Discover more about the things you can introduce and the modifications you can employ on your landing page.
The best content is short, straight to the point and easy to understand. You need to ensure it is not a duplicate of your homepage. If the landing page has much information, the visitors may be impatient and leave. Different from the computer screens, the mobile phones might not allow for huge contents. From this, it is beneficial only to have vital messages on your landing page.
You need to have one call to action. Loading pages are mainly used to communicate the key value. However, you will be better off by having a key action. For a call action to be efficient, it has to be bold and obvious. For this reason, they should be simple and bring out contrast on your page. They should capture your visitors” attention upon the first glance.
You also need to speed up your loading time. The slower the loading page the higher the bounce rate. Most visitors tend to leave a website that takes more than 3 seconds to load. Your site’s speed will rely on how many plugins you have and the size of the media. It is wise to recognize that every procedure included will correspond to the speed of the site. It is advisable to test your pages regularly and have few active plugins.
It is critical to use simple media. You need to examine the images and video on the page. They can influence your website’s speed and presentation. You need to ensure that images and videos are at the minimum, only upload them when it is a must. A white space will also come in handy in making the website look organized.
It would help to ensure that your popups are mobile-optimized. In most cases, many use popups to generate more leads to their websites. With this, you will benefit more if the popups are made to suit mobile use. It will be wise to ensure that the popups match the mobile landing page size. With this, the visitors will have no difficulty closing the popups.
From what you have got to learn about designing a mobile-friendly landing page, you will need professional help in coming up with the best optimization. Read more here for info. on our guides and design tips.